The Truth About Purchasing Skincare Based on Popular Active Ingredients


The skincare industry can be overwhelming, especially when it comes to trendy and popular active ingredients. It’s easy to fall into the trap of thinking that one skincare product or one ingredient alone can solve all of our skin concerns. With brands touting ingredients like hyaluronic acid, niacinamide, peptides, and vitamin C serum, it’s important to remember that the final formulation of a skincare product trumps any single active ingredient any day. In this blog post, we’ll delve deeper into why you shouldn’t solely shop for skincare routines based on popular token ingredients and what you should look for instead.



While popular and trending active ingredients may have a basis for their popularity, it’s worth noting that these trends usually come from the research and clinical trials of brands that have actually formulated products based on data. These companies use ingredients such as niacinamide in the percentages that have been proven to be effective and test their products for efficacy at the final formulation stage. Simply adding a good ingredient to a product formula does not guarantee that it will yeild results in the same way that these thoughtfully formulated products do.



In addition, some brands tend to offer a high percentage of popular active ingredients, which can be misleading because more doesn’t always equal better with products. Skincare is much more complex than that, and the final formulation is what ultimately determines whether a product will work or not. It’s important to choose products that have been carefully formulated rather than focusing solely on one ingredient.



The skincare industry has a domino effect, with brands attempting to emulate the products of clinically vetted brands. While some brands may be successful at this, it’s often a shot in the dark. This is one reason why “dupes” are not always accurate when it comes to skincare. It’s easy to get swayed by marketing campaigns and shiny packaging, but we should be thinking more critically about the products we use.



So, what should we look for instead? Instead of solely focusing on popular active ingredients, look for products that have been clinically tested and have been proven to deliver results. It’s also important to consider the entire formulation of a product and how the ingredients work together. Some ingredients may be more effective in smaller concentrations when combined with others. Don’t be swayed by marketing buzzwords and branding alone – do your research and look for brands that prioritize science and efficacy. However, this brings us to the issue of how to do this research we speak of. TBH, your best bet is to rely on the pros! As skincare experts, we do the research and testing of products so that you don’t have to. This is a much less emotionally exhausting process, and it is much more sustainable than running through products that don’t work the way you had hoped.



With that said, don’t fall into the trap of solely shopping for skincare based on popular token ingredients. When it comes to skincare, we should prioritize science and efficacy above all else. So don’t be swayed by the latest fad ingredient, but rather choose carefully formulated and clinically-tested products for the best results in achieving your skincare goals. Believe in science over hype, and never underestimate the power of a well-balanced formulation. You deserve it!


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